PLEASE DON’T FORGET TO FOLLOW US
Since over 80% of marketing tests fail, optimization and constant testing are essential to find what actually brings in sales. Accessing Free Resources and PDFs
Design your product or service so it "sells itself" by solving a clear problem at a fair price.
Identifying Your Niche and AvatarPagan emphasizes that you cannot market to everyone. The first step is identifying a "starving crowd"—a group of people with a high-intensity need or desire. You must create an "Avatar," a detailed profile of your ideal customer, including their fears, dreams, and daily frustrations.