of iOS applications. It allows developers to install proprietary in-house or ad-hoc apps on devices without going through the public Apple App Store. Apple Support Core Components itms-services://
A URL that starts with the prefix itms-services:// and ends with the location of your manifest. plist. (The bottom section of this... 219 Design How To Deploy to an IOS Device Without The App Store Itms-services Action Download-manifest Amp-url Https
Before Apple acquired TestFlight, this was the standard for over-the-air (OTA) beta distribution. Even today, many CI/CD pipelines (Jenkins, Fastlane) generate manifest .plist and .ipa pairs, then email or SMS the itms-services link to testers. of iOS applications
Apple has not deprecated itms-services . However, with the introduction of for enterprises (using Apple Business Manager), many organizations are moving away from raw manifests. Yet, for small teams and CI/CD, itms-services remains irreplaceable. for small teams and CI/CD