Bibigonavi ((install)) Page

In a world that demands we grow up and get from A to B as fast as possible, Bibigonavi whispers: It’s okay to be small. It’s okay to fly on a string. And getting lost might just be the start of the adventure.

The butterfly flying across borders represents the spread of "K-Food" around the world. bibigonavi

The "Navi" story was eventually integrated into the brand's visual identity. If you look closely at the Bibigo logo, the circular shape and the arrangement of the "spoons" are designed to subtly evoke the image of a and a traditional Korean dining table ( Bapsang ). Cultural Impact In a world that demands we grow up