The term "Plush" has a literal interpretation. Deeplush 24/12 franchises are uniquely positioned to sell physical merchandise. Unlike standard movie tie-ins, Deeplush toys are not just for children. They are collectible, weighted, scented, and embedded with NFC chips that unlock "24/12" digital content.
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While the availability of content is at an all-time high, the 24/12 model presents unique challenges for both creators and consumers.