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In a world where physical communities are often fragmented, media serves as the new campfire. Talking about the latest White Lotus finale or sharing a House of the Dragon meme is how we bond with coworkers, friends, and strangers online. To be "out of the loop" on a major cultural event (the Oscars, the Super Bowl halftime show, a viral Netflix documentary) is to risk social exclusion. Entertainment content has become the shared mythology of the 21st century.