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Young Indonesians are among the world's most connected digital populations, yet 2026 has seen a major policy shift. Social Media Trends 2026 - Hootsuite
Indonesian youth have a thriving music scene, with a mix of traditional and modern genres. Pop and dangdut (a genre that blends Indonesian and Western music) are incredibly popular, with artists like Isyana Sarasvati, Rizky Febian, and Maudy Ayunda dominating the charts. K-pop and J-pop are also widely enjoyed, with many young Indonesians emulating their favorite idols. Young Indonesians are among the world's most connected
The beauty industry is also booming in Indonesia, with many young people interested in skincare, makeup, and haircare. Indonesian youth are influenced by K-beauty and J-beauty trends, with many seeking out products and techniques from Korea and Japan. K-pop and J-pop are also widely enjoyed, with
In the beauty sector, Indonesian youth are driving demand for skincare and makeup products. K-beauty and J-beauty trends have influenced the market, with many young Indonesians seeking out products with natural ingredients and K-beauty routines. In the beauty sector, Indonesian youth are driving
: Often hailing from suburban or rural areas, these creative dreamers blend faith-based values with "thrift culture" and DIY social media content.
: Shopping has evolved into entertainment. Livestream shopping and creator-led sales on "super-apps" like TikTok and Shopee are now standard ways young people discover and buy products.