| | Weaknesses | |---------------|----------------| | • Strong brand narrative around sustainability. • High‑quality product photography. • Transparent supply‑chain storytelling. | • Low domain authority & limited backlink base. • Sub‑optimal mobile page‑speed. • Incomplete checkout & cart‑recovery flows. | | Opportunities | Threats | | • Growing consumer demand for eco‑friendly apparel (CAGR > 10 %). • Expansion into “circular fashion” (take‑back program). • Partnerships with sustainability influencers. | • Intensifying competition from well‑funded DTC brands. • Potential supply‑chain disruptions for organic cotton. • Regulatory changes on textile labeling (EU Textile Regulation 2025). |