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The rollout was as swift as the car it’s named after. Following a one-minute teaser, the album was live 30 minutes later. It debuted at #1 on the Billboard 200, moving roughly 290,000 units in its first week. By early 2026, it swept the iHeartRadio Music Awards, taking home Hip-Hop Album of the Year Hip-Hop Song of the Year for "luther".

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is the sixth studio album by American rapper Kendrick Lamar , which was surprise-released on November 22, 2024, through Interscope Records The rollout was as swift as the car it’s named after