Kotler -

AI can optimize your bid price (the tactical part of Price). AI can write a subject line (the tactical part of Promotion). But AI cannot define the purpose of the exchange. AI cannot decide when to demarket a product for the long-term health of society. AI cannot segment a market based on unspoken psychological fears.

Philip Kotler is widely considered the "Father of Modern Marketing." kotler

. This framework taught businesses that they cannot be all things to all people. By segmenting the market into distinct groups, targeting the most viable segments, and positioning the product to occupy a unique space in the consumer's mind, companies can achieve a sustainable competitive advantage. Conclusion AI can optimize your bid price (the tactical part of Price)

Introduced "next tech" like AI and VR to augment human capabilities. AI cannot decide when to demarket a product