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The Indonesian entertainment landscape has undergone a seismic shift over the past decade, transitioning from state-controlled television and theatrical cinema to a decentralized, digital-first ecosystem dominated by user-generated content and over-the-top (OTT) streaming platforms. This paper argues that contemporary Indonesian popular videos—spanning YouTube vlogs, TikTok sketches, and web series—serve as a primary site for negotiating national identity, religious modernity, and class aspirations. By analyzing the rise of digital creators, the phenomenon of sinetron (soap operas) migrating online, and the viral spread of regional genres like pencak silat parodies, this paper demonstrates how platform affordances are reshaping what "entertainment" means in the world’s fourth-most-populous nation. : Highly specific content like "Study With Me"
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