: Reports a massive shift where Gen Z and millennials often prefer social videos and live streams over traditional streaming services like Netflix, citing immediacy and relatability as key drivers.
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There is a profound, largely unexamined shift that has occurred in the architecture of our attention over the last decade. The unit of cultural consumption has shifted from the finished work —the album, the film, the article—to the live update . We have moved from a culture of archivists, who curated and collected completed narratives, to a culture of sentinels, standing watch over an endless, scrolling horizon. : Reports a massive shift where Gen Z
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