Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021 |link| [TRUSTED SUMMARY]

If you pick up a used copy of the 10th edition (easily found for $20), dog-ear these three specific framework chapters:

Not all purchases are equal. The book distinguishes between (buying a car) and low-involvement (buying a toothpaste) decisions. In 2021, the internet turned many low-involvement decisions into high-involvement ones due to review fatigue. Schiffman & Kanuk’s elaboration likelihood model (ELM)—central vs. peripheral routes to persuasion—is the only tool you need to write better ad copy. If you pick up a used copy of

: This edition specifically highlights how "new media" and technology allow marketers to target consumers with greater precision. : Chapters delve into motivation

: Chapters delve into motivation, personality, perception, and learning to explain why consumers behave as they do. If you pick up a used copy of

While the original copyright of the 10th edition is dated 2010, its relevance surged again with the 2021 reprint and distribution by Pearson Prentice Hall. This edition bridges the gap between traditional consumer psychology and the early disruptions of the digital age, making it a timeless reference for understanding the modern buyer.