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Research on viral diffusion stresses the interaction between content characteristics and platform algorithms (Berger & Milkman, 2012). TikTok’s “For You” page (FYP) employs a recommendation engine that prioritizes watch‑time, completion rate, and “shareability” (Zhou & Zhang, 2023). Short, looping videos benefit from high completion rates, yet longer, narrative‑driven pieces can achieve “deep‑engagement” metrics when they contain distinct moments that are easily clip‑able (Kumar & Singh, 2021).

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