Vodafone unveils 'Together We Can' as new global brand positioning

Vodafone is one of the most "color-owned" brands in the world.

The visual identity defined in the 2022 guidelines prioritizes and clarity across 30+ global markets. Vodafone Brand Guidelines_06

Designers downloading the brand book will notice that the logo does not just "sit" on a white background. The logo unlocks a red environment. The guidelines strictly regulate the "V" speech mark, ensuring it always feels like an opening or a gateway, reinforcing the "Hello" concept.