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: User-generated content (UGC) platforms and short-form videos (like those on YouTube and social media) are disrupting traditional production houses, with Gen Z spending 54% more time on social video than on traditional TV.

Social media platforms like TikTok, Instagram, and YouTube have democratized content creation. The "audience" is now the "creator." This shift has birthed the , where a person filming in their bedroom can command more attention—and advertising revenue—than a traditional television network. Popular media is no longer just about what Hollywood produces; it’s about what the global community shares. OnlyTarts.23.06.19.Liz.Ocean.The.Shameless.XXX....