Verification is the process of confirming the and integrity of media content. In today's landscape, this goes beyond simple fact-checking to include:

Consider the recent debacle surrounding supposed "leaked set photos" of major franchises. An account posts a blurry image of a stuntman in a bad costume, claiming it is the new villain. The image goes viral. The studio has to issue a press release denying it. The actual movie, a year later, suffers because fans are disappointed the fake villain wasn't real.