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In popular media, these "gaffe photos" are even more viral than the glamorous ones. They become memes. They become think-pieces. They become the raw material for YouTube "exposé" channels. Kapoor’s handling of such images reveals a media-savvy approach: she rarely deletes them. Instead, she floods the zone with new content. A controversial photo is buried under a landslide of new aesthetic posts. The media, with its short attention span, moves on.

A turning point occurred with Neerja (2016). Popular media suddenly discovered that Kapoor could act, but more importantly, that her image could carry gravitas. Post-Neerja, her photographs in entertainment journalism acquired a new lexicon: “graceful,” “dignified,” “powerful.” Media outlets began pairing her style coverage with think-pieces on women in the workplace, body positivity (her early struggles with PCOS), and feminist readings of fashion. sonam kapoor xxx photos com free patched