Millions of Indians live abroad, trying to pass on culture to their children. Content like "How to explain Raksha Bandhan to my American teacher" or "Making Indian snacks with Western ingredients" is a massive, underserved market.
Indian culture is often described as "Unity in Diversity," representing a rich tapestry of traditions, values, and modern adaptations that have evolved over 4,500 years
Ironically, the tech-savvy Indian is now looking for apps and content that promote less screen time—meditation, Astro-tourism (traveling to temples), and Yoga retreats.