Think Like a UX Researcher: How to observe users, influence design, and shape business strategy
In this newly revised Second Edition, you'll find six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
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Ririko+kinoshita Jun 2026
: Another significant collection, titled " Because I Love You
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Confronted with boxes of mundane objects (old receipts, worn-out toothbrushes, torn fabric scraps, and half-empty cosmetics), Kinoshita found herself unable to discard them. “They were not art,” she stated in a 2022 interview with Bijutsu Techo . “They were evidence of a specific warmth. I wanted to give that warmth a second life, not as a photograph, but as a physical presence.” : Another significant collection, titled " Because I
In the vast constellation of Japanese talent, where idols graduate, actresses evolve, and models transition, finding a multi-hyphenate performer who truly excels in all three realms is rare. Yet, that is precisely the category that falls into. While not yet a global household name like some of her veteran counterparts, Kinoshita has been steadily building a reputation for her unique blend of classic Japanese beauty, earnest acting chops, and a disarming on-screen presence. “They were evidence of a specific warmth
What's new in the 2nd Edition?
Since publication of the first edition, the main change, largely brought about by COVID and lockdowns, was a shift towards using remote UX research methods. So in this edition, we have added six new essays on the topic. Two essays describe the “how” of planning and conducting remote methods, both moderated and unmoderated. We also include new essays on test participants, on survey questions, and we reveal how your choice of UX research methods may reflect your own epistemological biases. We also flag the pitfalls of remote methods and include a cautionary essay on why they should never be the only UX research method you use.
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