Screen resolutions on budget smartphones (Micromax, Xiaomi, Samsung Galaxy J series) improved dramatically in 2015. Users specifically searched for "300MB movies" or "480p print" to save data. Ofilmyzilla catered exclusively to this demographic, creating the perfect storm for traffic.
Although sites like Ofilmyzilla offered free downloads, they came with significant risks: ofilmyzillacom 2015
The Digital Shadow: Analyzing the Rise of ofilmyzilla.com in 2015 Screen resolutions on budget smartphones (Micromax