We are currently in a state of . When everything is available at once—every movie ever made, every song recorded—the "new" has to compete with the "best of all time." This has led to a reliance on "comfort media" and established IPs (reboots, sequels, and cinematic universes) because audiences often use media to regulate anxiety rather than to seek out the unknown. 4. The Creator as the Product
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: After years of digital fatigue, there is a massive surge in real-life, immersive events. Artists are blending live music with AR, such as the popular Candlelight Concerts IPTech & Creative Transparency We are currently in a state of