Julija SRB
24. okt 2025.
Indonesia ranks as one of the world's largest markets for social media-based entertainment:
Looking ahead, is jumping on the deep tech bandwagon. Virtual idols like Luna (from MAKNA) are gaining traction, performing songs in Bahasa Indonesia but looking like anime characters. AI-generated voiceovers are being used to dub Korean and Japanese dramas into Indonesian instantly, flattening the concept of "foreign" media.
: Digital ad spend reached $3.41 billion in 2026 , with video capturing 34% of that market.
To ignore is to ignore the future of the internet. The country has moved past being a mere market for Western content. It is now an exporter of format, humor, and emotion.
