Miss Koversada 2011 proved to be an effective marketing engine. Visitor numbers at the resort rose by 18 % in the months following the event, and the International Tourism Board of Croatia cited the pageant in its 2012 “Discover Istria” campaign. The live broadcast reached an estimated 1.2 million viewers across the Balkans and Central Europe.
A well-intentioned, thoughtfully organized event that successfully reinterpreted beauty pageantry for a naturist context — though not without internal tensions between spectacle and philosophy. For those interested in nudist culture, it’s a fascinating case study. For casual readers, it’s an unusual footnote in early 2010s European summer resort history. miss koversada 2011