: Older audiences represent a significant portion of media consumers with high disposable income. They are increasingly demanding to see themselves reflected on screen.
For decades, Hollywood operated under a glaring paradox. While the movie-going audience aged, the faces on screen remained perpetually stuck in their twenties and early thirties. For a long time, the conventional wisdom among studio executives was a brutal one: "Women expire; men develop." Actresses over 40 often found themselves relegated to playing the quirky mother, the nagging wife, or the wise grandmother. : Older audiences represent a significant portion of