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We have moved from an era of scarcity (three channels) to an era of abundance (infinite scrolling). This has empowered independent creators to rival legacy studios, but it has also overwhelmed the consumer. The winners of the next decade will not be the platforms with the deepest pockets, but those who can help users navigate the noise.
The shift to online content has been a major trend in the entertainment and media content industry. With the rise of social media, online platforms, and streaming services, audiences are increasingly consuming content online. According to a report by eMarketer, the US digital media market is expected to reach $146.6 billion by 2023, up from $93.4 billion in 2018.
We are moving past the era of passive consumption. The line between "watching" and "doing" is blurring.
We have moved from an era of scarcity (three channels) to an era of abundance (infinite scrolling). This has empowered independent creators to rival legacy studios, but it has also overwhelmed the consumer. The winners of the next decade will not be the platforms with the deepest pockets, but those who can help users navigate the noise.
The shift to online content has been a major trend in the entertainment and media content industry. With the rise of social media, online platforms, and streaming services, audiences are increasingly consuming content online. According to a report by eMarketer, the US digital media market is expected to reach $146.6 billion by 2023, up from $93.4 billion in 2018.
We are moving past the era of passive consumption. The line between "watching" and "doing" is blurring.
