The twilight hour is considered the hour of transition. Lamps ( diyas ) are lit in doorways. The sound of bells from neighborhood temples begins. Modern lifestyle vloggers focus on the transition from "working mode" to "sacred mode"—putting away laptops, changing out of office clothes into cotton kurta pajamas , and sitting with family for tea.
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If you are a creator or marketer targeting this audience, follow the — Be emotional, be loud, be chaotic, but have a heart of gold. The twilight hour is considered the hour of transition
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