Taher argues that sustainable BD comes from mutual value, not aggressive selling. He proposes a “partnership scorecard” to evaluate strategic fit before pitching.
Dr. Ahmed Taher is a distinguished Egyptian marketing expert and academic who co-authored the 2013 textbook Business Development and founded Integrated Marketing Solutions (IMS). His work, which covers strategic planning and the "4T Alignment Sales Strategy," can be found through academic platforms like Asfar.io . business development ahmed taher pdf
Business Development as Strategic Stretch and Leverage (PDF) Secondary Link: Alternative ResearchGate Entry Additional Resources by Ahmed Taher Taher argues that sustainable BD comes from mutual