Yarra Girls Abby Winters Repack -

The "Yarra" moniker stuck because of the iconic outdoor photosets shot in the bushland reserves bordering the Yarra River. Unlike the sterile, white-box sets of competitors, these shoots featured dappled sunlight, native eucalyptus trees, and the muddy, winding waters of the Yarra in the background.

As the brand grew, it moved from user-generated amateur content to a professional "natural" studio. The original "Yarra Girls" have largely faded into obscurity—by design. yarra girls abby winters