Inspired by global YouTubers (e.g., MrBeast), Indonesian prank channels (e.g., , Baim Paula ) stage scenarios: faking a robbery, pretending to be a ghost ( hantu ), or testing a partner’s loyalty. While popular, this genre has sparked moral panic and legal cases when pranks cause public disturbances or property damage. It reveals tensions between the desire for engagement metrics and sopan santun (politeness) norms.
Analysis of trending content on YouTube and TikTok Indonesia (2022–2025) reveals five recurring genres:
High-quality horror like Pengabdi Setan (Satan's Slaves) remains the most popular genre, often breaking box office records.
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