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Instead of using mugshots or hospital footage, this campaign shares smiling photographs of individuals who died from overdose, accompanied by a paragraph written by their loved ones. The survivor story is told by the bereaved, but the focus is on the life lived, not the death. This approach has been shown to reduce stigma more effectively than fear-based "just say no" campaigns.

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While powerful, survivor stories carry inherent risks. Poorly handled campaigns can re-traumatize the storyteller and exploit suffering for shock value. Best practices include: Instead of using mugshots or hospital footage, this