| Platform | Usage trend among youth | |----------|------------------------| | | #1 for entertainment, trends, beauty, pranks, and activism. Drives music and fashion virality. | | Instagram | For curated self-image, lifestyle, “aesthetic” feeds, and local brand discovery. | | Twitter (X) | Niche but influential for fanbases (K-pop, anime, local fandom), social criticism, and meme culture. | | WhatsApp | Primary for family, study groups, and local community chats. Still dominant for private sharing. | | YouTube | Long-form content: vlogs, tutorials, gaming, and religious lectures. | | Snapchat | Low usage; limited to specific cliques. | | Threads / BeReal | Emerging, but not yet mainstream. |
: Using slang is a way for youth to express their autonomy and "coolness" (keren) in a society that traditionally values hierarchy and formality. 3. Fashion and Lifestyle: The Global-Local Mix | Platform | Usage trend among youth |
Sources:
| Slang | Meaning | |-------|---------| | Santuy | Chill / relaxed | | Baper | Easily affected emotionally | | Mager | Lazy / no energy | | Cans | Good / nice (short for keren ?) – very TikTok-driven | | Fomo | Fear of missing out (used as adjective) | | Salfok | Wrongly focused / distracted | | OTW | On the way | | POV | Used before sharing a perspective (from TikTok) | | | Twitter (X) | Niche but influential
Massive multi-day festivals like We The Fest and Joyland have become annual pilgrimages for fashion and music enthusiasts. 3. Fashion: Thrifting vs. Local Brands | | YouTube | Long-form content: vlogs, tutorials,