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She argues that audiences have multiversal literacy. They can hold two conflicting versions of a character in their heads at once. Her content teaches producers how to market these variants without alienating the core fanbase.

Jennifer Mendez-Ruiz is a Los Angeles-based publicity professional working in entertainment, holding the position of Publicity Assistant at Paramount with a background in journalism from the University of Oregon. Her work focuses on strategic communications and media outreach for major studio content, distinct from academic researchers or other professionals with similar names. Learn more about her career path at University of Oregon Career Center career.uoregon.edu/resources/blog/ducks-around-world-jennifer-mendez-ruiz-los-angeles. jennifer mendez xxx

: A native Oregonian and journalist, she focuses on documenting culture and her own journey as a traveler and media professional. She argues that audiences have multiversal literacy

Jennifer Mendez is a media analyst, writer, and speaker. Her work appears in The Ringer, Polygon, and her weekly newsletter, “The Mendez Memo.” : A native Oregonian and journalist, she focuses

Mendez’s analysis typically breaks down into three distinct pillars: