is not a dead season for Silk Labo—it is a high-intent emotional window . The consumer is tired, slightly wistful, and seeking cocoon-like entertainment and lifestyle products. Silk Labo should pivot away from energetic summer campaigns and toward sensory, narrative-rich, slow-luxury offerings . By aligning with the natural rhythm of post-summer psychology, the brand can deepen loyalty and increase average order value during a typically transitional retail period.
