| Topic (LDA) | Representative Keywords | Dominant Sentiment | |-------------|--------------------------|--------------------| | | “Dara”, “Toket”, “Mulus”, “Cantik” | Positive (+0.68) | | Nostalgia & Memory | “Kangen”, “Rumah”, “Lama”, “Masa kecil” | Positive (+0.54) | | Traceability | “ID 91833952”, “Batch”, “Tracking”, “Asli” | Neutral (+0.02) | | Quality Claims | “High quality”, “Manis”, “Segar”, “Tidak busuk” | Positive (+0.61) | | Price & Value | “Harga”, “Murah”, “Worth”, “Premium” | Mixed (–0.04) |
“Kangen” evokes personal memories of childhood mangoes, creating an affective bond that mitigates price sensitivity. The moderate but significant coefficient (0.42) demonstrates that nostalgia can be a in commodity markets. | Topic (LDA) | Representative Keywords | Dominant