To appreciate the breadth of this shift, let us look at three distinct archetypes currently dominating the industry:
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Studios have realized that the coveted 18-49 demographic also has parents. And those parents buy tickets. More importantly, the "gray dollar" is powerful. AARP studies consistently show that audiences over 50 are the most loyal moviegoers, craving stories that reflect their reality.
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To understand the revolution, one must first acknowledge the extinction event that was the "studio system." During the Golden Age of Hollywood, stars like Bette Davis and Joan Crawford fought viciously for every role after forty. Davis famously produced The Anniversary (1968) simply to have a vehicle for herself. By the 1980s and 90s, the industry had codified the "box office poison" list for older actresses. If you weren't under 30, you were invisible.