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In the 1990s and early 2000s, Marathi cinema experienced a slump, with many films failing to make a mark at the box office. However, with the emergence of new talent and a fresh approach to storytelling, the industry began to revive. The introduction of new production houses, directors, and actors brought a breath of fresh air to Marathi cinema.

Platforms like 9X Jhakaas play a critical role in promoting new releases through song premieres, behind-the-scenes content, and celebrity interviews. 9x marathi movies upd