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Jim Collins Good to Great " (published in Spanish as Empresas que sobresalen ) is a seminal business study that explores why some companies make the leap to superior performance while others remain merely "good." Based on five years of research, Collins and his team identified a set of core disciplines that transform average organizations into elite, sustainable ones. The Core Framework: From Good to Great The Core Framework: From Good to Great :

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Ask yourself today: What can we do this week that a mediocre company would not do?