(starting April 14) is the primary lifestyle driver, characterized by traditional attire like the Mekhela Chador for women and Dhoti-Gamosa Economic Shifts : The state government's new "Concert Economy"
One of the most popular types of local content in Assam is the "BF" (Bhuiyan/ Bhaiya/ Friend) video. These videos typically feature local boys and girls showcasing their daily lives, traditions, and cultural practices. From traditional dance and music performances to comedy sketches and vlogs, BF videos have become a staple of Assamese entertainment.
: The Assam government has announced a state-owned platform as part of the 2025-26 budget to preserve and promote local cinema, folk songs, and documentaries. Lifestyle & Cultural Content Creators