The industry is built on "content-centric" models where Intellectual Property (IP) is leveraged across multiple platforms. Anime & Manga: The global backbone of Japanese soft power. Major hits like Demon Slayer Jujutsu Kaisen drive massive international interest. Led by legacy giants like RETAILER_NAME Square Enix , with newer global successes like Elden Ring Dominance of the "Big Four" studios— . Recent international breakthroughs include Godzilla Minus One