Hiring and training a team specifically to handle outreach and content.
Beyond the Core Four, Hormozi identifies four additional ways to leverage others to generate leads for you: -100M Leads PDF by Alex Hormozi
| Lead Status | Next Action | Timing | | :--- | :--- | :--- | | Hot (Asked for price) | Send calendar link for a call | Within 5 min | | Warm (Consumed content) | Send a "value add" (case study, example) | Within 2 hours | | Cold (Only opted in) | Start a 7-day educational sequence (no sell until day 4) | 1x per day | Hiring and training a team specifically to handle
If you take nothing else from this article, memorize these five quotes (often highlighted in the PDF versions): -100M Leads PDF by Alex Hormozi
