These videos are shot on iPhones with zero special effects. The terror comes from sound design and the Kuntilanak (a female vampire ghost) appearing in the reflection of a car window. Because they are short and vertical, they bypass the rational brain. A 2024 study found that 70% of Indonesian Gen Z prefers "vertical horror" to traditional films because "the phone feels like the window the ghost is looking through."

(known for his "Close the Door" podcast) dominate the long-form space, pulling in millions of views per episode.